I think it is important to NOT forget the brand value of SoundBlaster.
If I were to make a top ten list of brands in the PC arena, I would list Intel, Microsoft, Compaq, IBM, Windows, Office, Toshiba, possibly Apple, Hayes/US Robotics, Novell and Creative/SoundBlaster. (Other names like Seagate, Hitachi, Hewlett-Packard, NEC, Epson, Adobe, Computer Associates and Sony would certainly come in the top 20.)
With the exception of Hayes, these all represent multi-billion dollar markets.
If one then takes into consideration the price to earnings ratios of these enterprises, only Creative/SoundBlaster comes in at less than 10:1.
Even if we assume that Creative/SoundBlaster registers in the top 20, we still have the only company trading at less than a 10:1 ratio.
The main point is that CREAF represents a top 10 or at least top 20 PC franchise, and trades at a deep discount to the rest of the group.
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