SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Strategies & Market Trends : India Coffee House

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: JPR who wrote (9474)11/9/1999 1:43:00 PM
From: JPR   of 12475
 
You are what curry you eat

London: You are what you eat, some have always said. In Britain, it's the curry you order that might say who you are. Now that Indian food is by far the most successful cuisine in Britain, a new survey identifies personality types from the curries people order.

The survey was conducted by psychologist Donna Dawson for the food company Sharwoods that has gone into ready Indian meals on a big scale. Some of the findings are a little more predictable than others.

Lovers of hot food, such as what has become famous as the vindaloo, are the bold and fearless and quite capable of making life hot as hell for others.If it's a mild korma you like, you're the type with friends and fond of little home luxuries.

A study of six favourites showed that each dish attracted a certain kind of person. Here's the breakdown:

Vindaloo (heat seekers). Macho men seemingly fearless. Straight and direct, but lacking graces. As insensitive as their taste buds. But hardworking men of some character. Likely to be among the loudest at a party.

Jalfrezi (hot and fruity). Again mostly men, the sunny types. The party soul in a more subtle way. Charming and often good at conversation, and they are often talking. Madras (hot and spicy). The sort that want sensation and adventure.They need to be entertained, and are often impulsive. Not surprisingly, not popular.

Tikka masala (rich and creamy). The status-seekers who play safe. Think they set the trend in good taste. The steady workers, friendly and ambitious. Dhansak (lentil flavoured). The self-seekers. They tend to be independent but often resentful of others.

Korma (mild and creamy, made with coconut). The people addicts, often women. The ones with the many friends. The women who are bored and would change something at home. The sensuous who love comfort.

But it's the first category that is gathering the most fans. The simple theory behind this is that hot food launches natural pain receptors and the body produces positive endorphins to counter them.

Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext