If they already own the time and use 27 minutes to use selling the infomercial item and 3 minutes to sell E4L.com instead of using 30 minutes to sell the item, where is the cost you are saying the Street seems to recognize?
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<<It is time that could be sold to others for a profit>>
Not true, what does this mean? See above. The time is owned by ETV. The "profit" you speak of is whose? ETV? They own the infomercial and the name E4L. The TV station's? Is ETV's money not as good as another company's? Please clarify.
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They didn't inherit the time. They acquired all 30 minutes at some cost sometime to SELL it. IF they sell it to themselves, whether it is 10% or 100% of the time available to sell, it is time they could have sold to others. It is NOT FREE. It is called alternative use of resources.
Regardless of all the theories, the stock is not setting the world on fire. It is not doing as well as other e-tailers who do not charge fees. Once again, fees are fees, no matter how you dress them up and what a good deal you get on them or what a good deal you tell potential members they are. The goal is to get as many people as possible accessing your site and staying there, buying things. PERIOD. You work at cross purposes with yourself when you do anything to detract from that goal.
If you used 10% of your doctoring time for some other purpose, which you may or may not profit on, it is not "free" because it is time you could have used to sell your services. Same thing.
Then again, if everyone pulled in the same direction, the earth would keel over. |
