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Technology Stocks : Google - Moderated - Information and discussion Thread

GOOG 323.10

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Feb 6 9:30 AM EST

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From: samtrader	9/7/2006 5:11:29 PM
	of 348

Report: ESPN.com To Drop Yahoo As Provider Of Text Ads Barron's, September 7, 2006, 2:26 pm Adweek is reporting that Disney’s (DIS) ESPN.com has decided to drop Yahoo (YHOO) as a provider of text ads to the high-traffic site. In a press release today, a company called Quigo announced that ESPN will launch its own ad auction platform using Quigo’s AdSonar platform. As SearchEngineWatch notes today, ESPN gives up about 20% of its ad dollars to Yahoo under the current system. I doubt this is going to matter much to Yahoo by itself, but if the go-it-alone approach became a trend, it might be a problem for Yahoo and its rivals in the advertising platform business, Google and Microsoft.

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