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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 234.37+0.2%3:59 PM EST
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To: Robert Duncan who wrote (9620)7/9/1998 1:19:00 AM
From: Michel Bera   of 164684
 
Robert,

May I suggest that it could be unfair to tell that AMZN is not building a brand. Behind the brand, there is a huge statistical knowledge and experience that AMZN learned on all customer and transaction profiles, building datawarehouses of them and datamining them. This is building a powerful hidden knowledge on american - and international - customers that deserves valuation. A tip of this iceberg can be found with all those "suggestion tools" that are available on AMZN Web.

Regards,

MiB (long at $48 and holding)

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