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To: ~digs who wrote (955)	11/14/2005 11:54:39 AM
From: stockman_scott	of 6763

Guerilla Marketing Success Story: Stonyfield Yogurt ____________________________________________________________ Great article in The New Hampshire Union Leader (of all places!) about the success of Stonyfield Yogurt and its CEO Gary Hirschberg. Great read. Talks about marketing strategies - small guy vs big guy. About his blog and his customer newsletter. About developing a coherent, believable and authentic narrative of your product and your company, and using it to reach consumers. Well written and very interesting!...fyi... theunionleader.com

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