From Adweek Online:
DoubleClick Redesigns, Adds Sites
by Adrienne Mand
Interactive agency Digital Pulp, New York, launched a
redesigned Web site for DoubleClick, New York, and created an
online and print campaign for the DoubleClick Network. The
site, www.doubleclick.net, now has simpler navigation and is
used for global marketing, ad management and investor relations
for the company. As agency of record for DoubleClick, Digital
Pulp has created the DoubleClick "Far Reaching" campaign
appearing in trade publications and online. The second phase of
the campaign will focus on the reach of the individual categories
within the DoubleClick Network.
Additionally, DoubleClick added six sites to the network. Those
are: The Food Network, Animal House, WebMD, Multex,
Northern Light and Livelink Pinstripe. Animal House will launch
in September as an online college community site. WebMD
offers practice and patient care management for health care
professionals. Multex is geared toward the investment
community; Northern Light provides search tools and Livelink
Pinstripe targets search for business users.The DoubleClick
Network now holds more than 70 sites.
Additional Daily News for Monday, June 29, 1998 |
