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Technology Stocks : Apple Inc.

AAPL 278.28

+0.1%

Dec 12 9:30 AM EST

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To: RX4PROFIT who wrote (9654)	3/18/1998 10:47:00 PM
From: RX4PROFIT	of 213176

AAPL Marketing Plan Aggressive & Sure To Ring Up Sales A couple of weeks ago I registered with Apple to attend the televised Jobs Seybold keynote address in Santa Monica, CA. I received confirmation after completing the request form, which also questioned if I would be upgrading my present system any time soon. I answered before years end I probably would. Today I received a follow up call from a Apple sales representative, Kimble Hill, who represents this area. He was very pleasant and asked my thoughts re the keynote/demo and if I had any unanswered questions he could answer. He volunteered his assistance should I need help in the future configuring a system to fit my needs and would call me back when I was ready. With this type of follow up and aggressive marketing approach, Apple is sure to maintain high levels of customer satisfaction, increase margins and gain market share. Happy Apple Blossoms in Springtime, Dennis

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