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To: Jim Bishop who started this subject12/4/2001 7:14:56 AM
From: Tommy Chester   of 150070
 
(BSNS WIRE) Itronics Enters Major Chelated Zinc Micronutrient Market, Produ
Itronics Enters Major Chelated Zinc Micronutrient Market, Product Used in
Agriculture Throughout the U.S.


Business Editors

RENO, Nev.--(BUSINESS WIRE)--Dec. 4, 2001--Itronics Inc.
(OTCBB:ITRO) today reported that its subsidiary, Itronics
Metallurgical, Inc., has completed development and is introducing
GOLD'n GRO Zinc into the chelated liquid zinc micronutrient market.
"GOLD'n GRO Zinc is a second generation GOLD'n GRO product
incorporating new formulation technology that improves nutrient
availability to the plants being fertilized," said Dr. John Whitney,
Itronics President. "Chelated zinc is a micronutrient product for
general use in all horticultural and agricultural markets and is
widely used on large acreage crops such as corn, soybeans, and cotton.
This product provides Itronics Metallurgical the opportunity to enter
these markets throughout the United States."
"Truck load orders for the product have been received and shipped.
This product is being introduced in the California market through our
distributor network," said Dr. Whitney. "The truck shipments are
expected to resume when the weather clears in February or March."
Several micronutrient elements, including zinc, iron, manganese,
boron, and copper, are used in plant nutrition. The micronutrient
market in the United States is estimated to be 110,000 tons per year,
with zinc micronutrients accounting for more than two-thirds of the
total. More micronutrients are used annually in California than in any
other state.
Itronics Metallurgical, Inc. is now offering three GOLD'n GRO
micronutrient products: GOLD'n GRO Zinc, GOLD'n GRO Iron, and GOLD'n
GRO Manganese.
Itronics, through its subsidiary, Itronics Metallurgical, Inc., is
the only company in the world with the technology to extract more than
99 percent of the silver and virtually all the other toxic heavy
metals from photowaste and to convert the resulting liquid into
environmentally beneficial, chelated, multinutrient liquid fertilizer
products sold under the trademark GOLD'n GRO. Itronics was recently
selected as one of five finalists for the 2001 Kirkpatrick Chemical
Engineering Award, the most prestigious award in the chemical
engineering technology worldwide.
Itronics Inc. is one of Nevada's leading process technology
development companies and a world leader in photochemical recycling.
Headquartered in Reno, Nev., it specializes in recycling technology
development, photobyproduct recycling, silver refining, and technical
services for the mining and recycling industries. Dr. John Whitney,
Itronics President, was selected as Nevada's Inventor of the Year for
2000 and is a member of the Inventor's Hall of Fame at the University
of Nevada, Reno.

VISIT OUR WEB SITE: www.itronics.com

The statements in this news release that are not historical facts
or statements of current status are forward-looking statements as
defined in the Private Securities Litigation Reform Act of 1995 that
involve risk and uncertainties. Actual results may differ materially.

--30--kwp/sf*

CONTACT: Itronics
Paul Knopick, 888/795-6336

KEYWORD: CALIFORNIA NEVADA
INDUSTRY KEYWORD: CHEMICALS/PLASTICS ENVIRONMENT MINING/METALS
SOURCE: Itronics

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