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To: Michael Coley who wrote (975)	8/11/1998 10:23:00 AM
From: Alan Rosen	of 10072

Mike, Not to split hairs, but, I think that there is more than a little room to broaden product offerings. Right now the company is too dependent of Zip related revenue. Clik! waits in the wings, but the consumer must still speak. Ditto is a small player, I think Jaz will be an industry oriented niche product and Buz is an interesting "diversion". Probably the a family of Jaz and Zip type products can and should be developed, however the company ultimately will need a "stable" of products to keep consumers interested and stay ahead of competitors and up with newer technology. Right now if you ask the average guy on the street about Iomega they may know about Zip and that is about it. I am amazed by how many "IT" types haven't even heard of Zip, Jaz or SparQ. archcc

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