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Technology Stocks : Apple Inc.

AAPL 278.11

+0.3%

1:55 PM EST

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To: shortlong2 who wrote (9811)	3/20/1998 3:51:00 PM
From: Marc Newman	of 213176

From an article about Apple in today's thestreet.com: "Everyone says Microsoft (MSFT:Nasdaq) has a crackerjack marketing team, but Apple's own crew is terrific at tapping into that cult of personality which has enveloped the company since its humble beginnings more than 20 years ago. Last summer, this publicity machine was handed the ultimate --the Big Apple, if you will: Jobs was coming back to clean house and lead the company back to relevancy. And they went all out: Positive press and Internet chat-group euphoria pushed the stock up to 30 by early August. Unfortunately, when investors realized there was very little behind the bluster, Apple's stock fell back to 13 1/4 by the end of the year." Gee, and I thought the euphoria here came from the Microsoft deal the and the six point gap up on August 6? And the downfall came from that one last restructuring charge and missing the profit in ops by six million for the Sept. quarter. This quarter's revenue is going to be interesting. I had been hoping for a bounceback in Japan but am not sure it will happen. We do know that Europe is strong. Sales in the Americas look very good, but it is hard to know how many non-G3 boxes Apple can sell in this "slow" quarter. According to the article, the highest estimate on the street is for .20 this quarter. Marc

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