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Company Press Release
SOURCE: InnoVentry
InnoVentry Entertainment Business Extends Operations to East Coast; Installations This Week at Trump Properties in Atlantic City
SAN FRANCISCO, Feb. 14 /PRNewswire/ -- InnoVentry, developer and distributor of a complete line of advanced cash-management machines, today announced the establishment by its Entertainment Business of a beachhead on the East Coast, with the signing of an agreement to provide cash management services for the Trump Taj Mahal Casino Resort and the Trump Marina Hotel Casino in Atlantic City, N.J.
(Photo: NewsCom: newscom.com )
Initially, seven of InnoVentry's revolutionary ATREVA(TM) Express Cash Management Machines will be deployed at the Trump Taj Mahal, and three at the Trump Marina. The installations are expected to be completed this week.
Designed for small spaces, ATREVA(TM) Express takes up less room than a vending machine. It features InnoVentry's unique Cash Direct(TM) service, which provides attendant-less execution of card-based transactions such as ATM withdrawals and ATM debit transactions.
ATREVA(TM) Express also incorporates the ATREVA Media(TM) second screen, which entertains gaming patrons as their transactions are being processed. In addition, casino management at the Trump properties will use ATREVA Media(TM) to market directly to their patrons with customized messaging, public-service announcements and on-screen advertising.
``We're delighted to partner with InnoVentry in offering our patrons a cash-management solution that's a perfect fit for two of the world's most exciting leisure and resort destinations,' said Francis McCarthy Jr., executive vice president of corporate finance and chief financial officer of Trump Hotels & Casino Resorts, Inc.
``We're eager to see how InnoVentry and its ATREVA(TM) line of products can help us reduce our costs and simplify our operations by consolidating in a single device a wide variety of cash-management tasks.'
With their unique design and dynamic user interfaces, ATREVA(TM) Cash Management Machines are a dramatic departure from the boxy uniformity of conventional ATM machines. Hornall Anderson Design Works, the Seattle-based firm that formulated the retailing concepts for Starbucks coffee bars, was a key contributor in the development of the ATREVA(TM) product line's unique look and feel.
``We're extremely pleased that casino patrons at the Trump Taj Mahal and Trump Marina will be the first on the East Coast to experience the ATREVA(TM) Express,' said Morris Goldstein, president of InnoVentry's Entertainment Business. ``The Trump name is synonymous with the highest level of style, quality and service, and we're excited to be associated with it as we enter this extremely important new market.'
The Trump Taj Mahal, on the Boardwalk at Virginia Ave., contains 148,000 square feet of casino space, with more than 4,000 slot machines and 200-plus table games.
The Trump Marina, at Huron Ave. and Brigantine Blvd., encloses 76,000 square feet of casino space, with more than 2,000 slot machines and nearly 100 table games.
About InnoVentry
InnoVentry is a private, San Francisco-based company with two primary investors-the wholesale bank of Wells Fargo & Co. (NYSE: WFC - news) and Cash America International, Inc. (NYSE: PWN - news). InnoVentry is committed to providing self-service check cashing, ATM, money orders, bill payment and other financial services to the self-banked.
InnoVentry distributes its cash-management machines under the RPM(TM) and ATREVA(TM) brands to leading retail networks and entertainment venues across the nation. Since InnoVentry's launch, it has installed some 450 cash-management machines, enrolled more than 350,000 customers, cashed over 1.3 million checks and established relationships with leading entertainment establishments such as the Trump Taj Mahal and Marina, Paris Las Vegas, The Venetian, The Resort at Summerlin and the Hard Rock Casino, and leading retailers such as Kroger, Circle K and HEB Pantry.
SOURCE: InnoVentry |
