KOPP/AOL... press release:
Wednesday September 22, 9:01 am Eastern Time
Company Press Release
drkoop.com Launches Across Four AOL Brands
drkoop.com's Premier Partnership with AOL Extends Its Branded Health Content and Information
to Largest Consumer Audience in Cyberspace
DULLES, Va. and AUSTIN, Texas--(BUSINESS WIRE)--Sept. 22, 1999-- America Online (NYSE: AOL - news), the
world's leading interactive services company, and drkoop.com, Inc. (Nasdaq: KOOP - news), a leading dedicated Internet healthcare network led by Dr. C.
Everett Koop, the former U.S. Surgeon General, today announced that drkoop.com content has launched across four additional AOL brands, marking the
continued roll-out of the four-year alliance announced in July.
As AOL's premier healthcare content provider, drkoop.com's health information and content will now be fully extended to the largest consumer audience in
cyberspace, including AOL and CompuServe's combined membership of 20 million members, as well as the millions of visitors to AOL.COM, Digital City and
Netscape Netcenter.
Starting today, drkoop.com will be prominently integrated throughout the AOL brands by providing features and expert advice in the women's, men's and children's
health areas on AOL.COM; top health stories and interactive tools and databases to CompuServe's Health Channel; up-to-date information and resources to Digital
City's medical conditions and categories database; and interactive tools and daily tips to visitors of Netscape Netcenter.
Additionally, on Monday, September 27, Dr. Koop will be making a special appearance to chat live with AOL members in AOL Live. The chat can be accessed by
going to AOL Keyword: AOL Live starting at 8:30 PM EST.
Don Hackett, president and CEO of drkoop.com, said: ''We are pleased to have reached this strategic milestone and it gives me great satisfaction to know our
healthcare information and content is now fully available to the entire AOL family of brands. By giving consumers easier access to the information they need and
want, we are contributing to a healthier and smarter population.''
Since the alliance was announced in July, Media Metrix has reported record traffic to drkoop.com with over 2.2 million unique users in August, making it the #1
dedicated healthcare Web site. As the premiere AOL Health Channel partner, drkoop.com leads an impressive line-up of AOL content partners and benefits from
extensive online promotions across the AOL service and its brands.
Jonathan Sacks, Senior Vice President and General Manager of AOL Interactive Services, said: ''Convenience matters and we're making it easier for consumers to
be healthy. We set out on a path to collect the most robust healthcare resources available in cyberspace and make them available across all the AOL properties. Our
successful alliance with drkoop.com is a key example of how we have surpassed that goal and have taken online health to a new level.''
About drkoop.com
The Company operates www.drkoop.com, a leading Internet-based consumer healthcare network. The Network consists of a consumer-focused interactive Web
site that provides users with comprehensive healthcare information and services, as well as affiliate relationships with portals, other Web sites, healthcare
organizations and traditional media outlets.
The drkoop.com Network is an Internet healthcare initiative that integrates dynamic healthcare content on a wide variety of subjects, interactive communities and
tools as well as opportunities to purchase healthcare-related products and services online. In addition to aligning with AOL, drkoop.com is also the exclusive
provider of health and related content on three Web sites of the GO Network: GO Health Center, ESPN.com Training Room and the Family.com Health Channel.
drkoop.com is also the premier health content provider for GO's ABCNEWS.com. Additional information on drkoop.com can be found at drkoop.com.
About AOL
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies, and e-commerce
services.
America Online, Inc. operates: two worldwide Internet services, America Online, with more than 18 million members, and CompuServe, with approximately 2
million members; several leading Internet brands including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the
Netscape Navigator and Communicator browsers; and AOL MovieFone, the nation's No. 1 movie listing guide and ticketing service.
Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for
companies operating in the Net Economy. |
