Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Rodger Wenzel who wrote (9867)	10/23/1996 2:37:00 PM
From: Bucky Ransdell	of 58324

>> Again it is very unrealistic to expect only 1/2 to 3/4 of people to redeem a rebate worth such a large portion of the total price... What percentage do you think ford assumes on rebates? << Intuitively I would agree with you. However, if you listened to the conference call, Edwards said that Iomega had used a consulting firm to estimate the rebate redemption rate and that experience with zip rebates thus far had validated their estimate. One analyst who called in seemed to think the "closer to 50% than 100%" rate was too low. Another said his research indicated a rate between 35 and 40%. The rebate I received on my Ford purchased in June was subtracted from my purchase price up front. I guess technically that's a "dealer rebate", where the dealer is reimbursed by Ford for cutting the price to me. Isn't that how most car rebates work? The buyer doesn't have to do anything.

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