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Non-Tech : Any info about Iomega (IOM)?
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To: Sam who wrote (9894)10/23/1996 5:06:00 PM
From: Trakker   of 58324
 
Sam,

I'm sure you will get opinions for/against this. Its simply called bundling. A tactic widely used in packaged goods and technology marketing.

Best Buy is most likely looking for a way to clear out inventory before holiday PCs show up, or they are getting a jump on Q4 revenue. Using a sexy product (i.e. Zip) to move a PC isn't new in retail marketing -- look at all the ads for free printers, software, monitors, etc... if purchased with a new PC. This is the first time I have heard of a "boring" storage device being used to create interest in purchasing a PC, but I look at it as another way to install more zips.

I'm sure you will get plenty of people on this thread agreeing with your comment "I guess rebates weren't good enough to get the Zips moving.", but if you look past the perceptions and objectively evaluate the realities this is just another way to get PCs moving, get zips installed in more PCs, and build on the annuity stream.

So bears, bring it on, explain why this will make the walls of IOMG come crumbling down.

trakker
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