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Technology Stocks : Oracle Corporation (ORCL)
ORCL 164.95-2.4%2:33 PM EST

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To: Adam Nash who wrote (10917)6/7/1999 8:35:00 AM
From: OverSold  Read Replies (1) of 19080
 
E-Business Is in the Bag for Oracle(R) Retail Industry Customers
PR Newswire - June 07, 1999 08:12

Oracle Powers 8 of the Top 10 Retail Companies

REDWOOD SHORES, Calif., June 7 /PRNewswire/ -- Eight of the top ten U.S. specialist retailers and general merchandisers, as ranked by Fortune Magazine, use Oracle software to run their businesses. Providing the most scalable architecture for Internet computing and applications, Oracle boasts the largest installed base of major retail customers in the industry, supplying solutions to over 130 companies worldwide. From enhanced customer relationship management to integration with financial applications, human resources, and e-commerce operations, Oracle helps retail companies stay competitive.

As part of its well-known annual accounting of the largest U.S. companies, the 1999 Fortune magazine "Fortune 500" survey ranked the following as the ten largest specialist retailers and general merchandisers by revenue: Wal-Mart, Sears, Kmart, Dayton Hudson, J.C. Penney, Home Depot, Costco, Federated Department Stores, May Department Stores, and Toys 'R' Us.

"Retail has become one of Oracle's fastest growing segments as companies look to expand their markets, streamline operations and retain good customers," said Peter Dunning, Oracle senior vice president of Global Applications and Vertical Markets. "Both the traditional market leaders and newcomers are turning to e-business solutions in order to survive in this constantly changing, increasingly competitive environment."

"The Internet has changed the way business operates, and it is essential for companies to quickly grasp the possibilities of e-business in order to stay competitive," said David L. Kriegel, Chairman and Chief Executive Officer of Drug Emporium, a leading deep discount drug store retailer. "Oracle's Internet platform and applications are providing us with the foundation necessary to not only compete, but to excel in this rapidly advancing market." Drug Emporium recently switched to Oracle to meet the overwhelming demands for its on-line drug store.

"Burlington Coat Factory has been an Oracle customer for over ten years," said Mike Prince, Burlington's chief information officer. "Our choice to go with Oracle has proven to be a sound decision over the long haul, and that is a major reason we are looking to Oracle to help us build our newest systems, from customer loyalty programs to bridal and baby registries. Oracle has helped Burlington Coat Factory be more resilient to changes in the marketplace, more responsive to customers, more proactive in managing our business, and to prosper despite the extreme competitiveness of the retail fashion industry."

Delivering better information about customers and improved analysis of buying trends, as well as integrating systems from the warehouse to the sales floor to the Web store, Oracle's e-business solutions help retail companies put both top-line profitability and bottom-line efficiency in the bag.

Oracle Corporation is the world's leading supplier of software for information management, and the world's second largest independent software company. With annual revenues of more than $8.3 billion, the company offers its database, tools and application products, along with related consulting, education, and support services, in more than 145 countries around the world.

For more information about Oracle, please call 650-506-7000. Oracle's Worldwide Web address is (URL) oracle.com.

Trademarks

Oracle is a registered trademark of Oracle Corporation. Other names may be trademarks of their respective owners

SOURCE Oracle Corp.

/CONTACT: Susan Janus of Oracle Corp., 650-506-5757, or
sjanus@us.oracle.com; or Will Eagle of Applied Communications, 415-365-0222,
or weagle@appliedcom.com/

/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 100462/

/Web site: oracle.com

(ORCL)

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© 1999 Waterhouse Securities. Click here for important legal information.
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