Brian, <This is not about anticompetition, it's not even about computer chips. It is something much more fundamental. The MMX name is about INTEL protecting its property rights, its trademark, its intellectual capital. Its the American way, and Andy Grove as an immigrant and citizen of this country realizes this better than most.>
Thank you for the historical lesson and the reminder. IMHO, there is not too much intellectual capital in the MMX. The P55C is better than P54 not because of MMX, but because of larger L1 cache. The potential of MMX needs to be yet realized trough MMX-aware software. Surely I agree that the x86 with MMX is better than without, but the gain for corporate computing is exactly zero. Period.
<INTEL has added value to the moniker MMX. The MMX logo is out in print and TV ads. Intel did this, Intel paid for this. They have a right to protect their investment. Why should they just allow AMD and Cyrix to walk in and say our chips are MMX, we are the same as INTEL?>
So, you also DO agree that the MMX was a "public domain" moniker? No more questions. Too bad, Intel made a mistake and wasted money for promotion of a term that does not belong to them. Period.
<GM builds cars, Ford builds cars there are many other sources of cars. But GM would never be so bold as to build a car that looks like the Mustang and then call it a Mustang. They would be sued.>
The better analogy would be the Antilock Brake System. Say, you licence the right to use ABS in my car, but did not apply for the trademark because it is nonsense, the abbreviation was widely used in press. Now you sue me for listing this as a feature of my product? How should I call it? SAB? BAS? It is the SAME, it is LICENSED. To be worried about customer's confusion is the top of dissemblance.
<INTEL made it quite clear ..80', 90' that they would be the sole source for their chips.... Given the current state of Cyrix and AMD I'm glad INTEL doesn't have second sources.> <There are other sources of chips. People can buy Alpha chips or even Power PC chips ... People have no problem with them.> You obvously are not familiar with the concept of "second source" in mass-production industry. Be careful with your investments.
Thanks, - Ali |