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Non-Tech : E*Trade (NYSE:ET)
ET 16.800.0%Dec 5 9:30 AM EST
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To: X Y Zebra who wrote (6956)6/7/1999 1:34:00 PM
From: jonathan romanowsky  Read Replies (1) of 13953
 
I find it interesting that everyone focuses on the per trade charge by brokers. Often, the biggest impact on a buyer or seller is on the price one gets for each transaction made. Typically, the small investor typically gets screwed due to low volume trades. I am shocked that the media has not brought this point out tot the general public. A 20/20 story would make a lot of sense.

Have there been any studies on what brokerage house provides the best "pricing" for small investors? How do the online brokers compare?

Thanks,

Jonathan Romanowsky
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