Check out the NMF information: thanks to Mitch (Chapin) and others: :~)
Regards,
Phil
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nmc.org
The program involves a discount card that allows individuals to order CDs or
cassettes at low prices. The holder of a "MusicCard" can order up to 20 CDs or
cassettes at 30 to 40 percent off retail prices. Orders are made from My
MusicCard Co.'s inventory of more than 250,000 titles, by calling a toll-free
number or accessing a Web site. Once 20 titles are ordered, the card can be
"reloaded" for the same discount on up to 10 more albums. There is no "club"
or obligation to order.
For every card that is activated or reloaded, My
MusicCard Co. will make a generous royalty
donation to the Foundation.
The cards will be distributed by middle, junior
high, and high schools, as part of a program
run by Lifetime Learning Systems of Stamford,
Conn., which designs school fundraisers. The company will promote the idea
to more than 53,000 schools nationwide this April, which would sign up to
begin in September. Interested schools will receive promotion packets which
teachers, PTAs, or other school groups would distribute to students. School
supporters would buy a card for $10, and the school will receive $5 for each
card sold. A individual ordering 20 CDs can save up to $100.
Promotion packets will also include information about how teachers can qualify
for awards through NMF's American Music Education Initiative (see page 1).
My MusicCard Co. is a subsidiary of TeleServices International Group, which
has invested more than $300,000 in the program, according to TSIG chairman
Robert Gordon. "Those who use the MusicCard will not only benefit from
substantial savings," Gordon says, "but also from knowing that a significant
portion of their dollars help fund the many vital programs of the National Music
Foundation." |
