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Strategies & Market Trends : Buffettology

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To: LauA who wrote (1567)	6/8/1999 1:32:00 AM
From: James Clarke	Read Replies (4) of 4691

Talk to kids and parents...i.e. customers. Sales reps are even better, but much harder to find. I hope you continue to share your thoughts from those sources. When I ask my 7 year old cousins or my neighbors kids about Barbie I get the same look as I got when I asked kids a year ago about whether Nike was "cool" - (I really did - I interviewed about 15 kids about Nike.) Its hard to describe the look in words, but picture a kid saying "Duh...what a stupid question." Its the same look. Barbie is fine, as was Nike. As usual, it it Wall Street that is screwed up.

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