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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.12

-0.2%

Nov 26 3:59 PM EST

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To: Tradegod who wrote (61133)	6/8/1999 3:23:00 AM
From: Tae Spam Kim	Read Replies (2) of 164684

Amazon.com Toys - 3:07 AM EST - TK Watch out eToys, Amazon.com is gearing up to take away market-share in the $23 billion industry. An analyst said that Amazon.com may open up a toy section as soon as the end of this month. Amazon.com is quietly gearing up to enter the toy business, an analyst following the company said. In the past few months, Amazon has taken a number of steps to make a serious foray into the online toy market, said Derek Brown, an analyst who covers e-commerce companies for Volpe Brown Whelan. Amazon has hired people with experience in the toy market, has cemented relationships with toy manufacturers and distributors, and has amassed "significant" inventories of toys, Brown said.

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