CMP Media Signs Email Messaging Contract With MessageMedia
Leading Technology News Provider Signs Multi-Year Deal That Includes CMPnet's Messaging
BOULDER, Colo.--(BUSINESS WIRE)--June 8, 1999--MessageMedia Inc. (Nasdaq:MESG - news), the leading provider of email-based customer relationship management and direct marketing services, announced today it will provide comprehensive email publishing and messaging services for CMP Media Inc. (www.cmp.com), a leading provider of high-tech media and information services.
MessageMedia, which is handling over 8 million electronic messages each month for CMP, was named a preferred messaging vendor by media giant CMP.
MessageMedia will distribute email messages to CMP Media's significant subscriber base of today's cutting-edge technology decision makers, including builders, sellers and users of technology. The email messages will contain the latest high-tech news drawn from CMP's market-leading publications, such as InformationWeek, Network Computing, tele.com, InternetWeek, Computer Reseller News and EE Times offering information ranging from technology product updates and research to new trade show and conference listings.
''By signing this contract with MessageMedia, we are creating synergies between our messaging initiatives and working with a company that can provide us with state-of-the-art messaging services,'' said Gretchen Teichgraeber, vice-president, Marketing and Information Services of CMP Media. ''MessageMedia has a demonstrated ability to execute and allows us to deliver key information to our customers using the most advanced messaging technology available today.''
MessageMedia's comprehensive email messaging capabilities deliver personalized information to CMP's subscribers available in a graphically enriched format with the flexibility of allowing the subscriber to choose preference categories in their email. As part of the messaging service package, MessageMedia will also provide advanced tracking and reporting for CMP to measure the results of customer responses, along with sophisticated rotation of sponsorship messages in email newsletters.
''CMP Media is utilizing advanced messaging as a key component to its long-term growth strategy, and we're delighted to have been selected as a preferred messaging partner,'' said Robin Green, vice president of sales and marketing for MessageMedia. ''Our innovative, scalable technology enables CMP to leverage the use of email, deliver time-sensitive information and to build long-term relationships with its customers.''
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG - news) is the leading provider of email-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, permission-based direct marketing and ongoing customer communications using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing and electronic commerce industries. Clients include E-TRADE, USA Today, GeoCities, Intuit, CMP Media, Barclays Bank and Bertelsmann.
SOFTBANK and its affiliates own approximately 49% of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor in MessageMedia.
About CMP Media
CMP Media Inc. is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at cmpnet.com. NSTL, the company's independent testing lab and consulting organization, serves government, corporate and technology vendor clients around the world.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6685 Gunpark Drive East, Suite 240, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303; www.messagemedia.com
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Contact:
MessageMedia Inc.
Beth Mayfield, 303/381-7500
investor@messagemedia.com
or
Edelman Public Relations Worldwide
Renee Schwager, 312/297-7430
renee_schwager@edelman.com |
