Flycast Delivers One Billionth Rich Media Impression
Ad Network Leads the Online Advertising Effort to Support Rich Media; Two New Partnerships Enhance Rich Media Program to Maximize ROI
SAN FRANCISCO, June 7 /PRNewswire/ -- Flycast Communications Corp. (Nasdaq: FCST), the leading provider of Web-based direct response advertising solutions, today made several announcements that reinforce the company's leadership position in supporting and delivering rich media Web advertisements. First, Flycast announced that it has delivered one billion rich media impressions over the 850+ site Flycast Network. Additionally, Flycast has partnered with rich media technology providers Comet Systems, Inc. and IQ.COM.
Currently, 20% of ads delivered over the Flycast Network contain rich media in formats such as HTML, Java, Shockwave, or technology from Flycast partners AudioBase, MessageMedia and Thinking Media. Additionally, 50% of Flycast Network sites are ''rich media ready,'' providing a single point of access for advertisers that want to deliver highly interactive campaigns to millions of Web consumers. Similar to recent industry studies from companies such as Comet Systems, @Home and Wired Digital, Flycast research has found that the use of interactive, rich media ads is more effective than traditional, static ads.
With these new partnerships, the Flycast Network can now deliver ads to hundreds of Websites using the dynamic custom cursors of Comet Systems. Advertisers can also now design sales promotions and loyalty programs that start in the ad banner with tools from IQ.COM, which integrates with Flycast's ResponsePoint(TM). ResponsePoint is a full suite of services that enable Web advertisers to maximize response by easily converting static advertising messages into interactive ads. The program already supports the formats of Thinking Media and MessageMedia, and helps advertisers avoid the time and money hurdles otherwise associated with generating a rich media campaign.
''We are committed to providing ROI-effective solutions that harness rich media's proven ability to increase response,'' said Larry Braitman, vice president of corporate development and new ventures for Flycast. ''Flycast is the only ad network that enables advertisers to create and deploy rich media ads across hundreds of Web sites with minimal lead time and up-front expense.''
''Advertisers and interactive agencies love new technologies which can bring them increased visibility and better performance,'' said Dean Margolis, CEO of Comet Systems. ''The Millward Brown Interactive study, sponsored by top-tier national advertisers and focusing on the Comet Cursor, demonstrated a doubling of click-through and a ten-fold increase in ad awareness when a branded cursor was added to an online banner. By adding these capabilities to their network, Flycast furthers their lead in bringing advertisers innovative rich media solutions.''
''E-commerce enabled banners have been recognized as the ideal selling medium,'' said Marcia Kadanoff, vice president and chief marketing officer at IQ.COM. ''IQ.COM helps advertisers implement interactive promotions, improve response and ultimately increase customer acquisition rates. With IQ.COM's tools advertisers can acquire first time buyers at a very low price point directly from the banner. Flycast's support of our services helps advertisers who want to maximize the value of their Web media buys.''
About Comet Systems
Comet Systems, Inc. cometsystems.com is the developer of the Comet Cursor, a patent-pending, rich media technology that allows any Web site to display a graphic or animation of its choice in place of the traditional ''arrow'' cursor on a Web browser. Headquartered in New York's Silicon Alley, Comet Systems was founded in 1997 by Jamie Rosen, President; Dean Margolis, CEO; and Tom Schmitter, CTO. The company has licensed its technology to numerous Web sites, including Warner Bros. Online, AT&T WorldNet, Comedy Central, Mattel, and Universal Studios Online. Comet Systems received $2.5 Million in financing from Prospect Street Ventures, as well as seed funding from Robert Lessin, chairman of Wit Capital and former Vice Chairman of Salomon Smith Barney. For more information, contact Ben Austin at 212-231-2000, ext. 103 or marketing@cometsystems.com.
About IQ.COM
IQ.COM acts as an outsourcing partner for e-merchants, and other Web-based businesses. Its clients use an account at IQ.COM to create, target, and track a wide variety of 1:1 sales promotions and loyalty programs. Promotions can be placed at the merchant's site, at their affiliates' sites, or at almost any site where the merchant has an online advertising presence. Multiple kinds of promotions are supported, ranging from instant savings, traffic builders, mini storefront, lead generation, sweepstakes, and conversion mailings, and acquisition mailings. No up-front investment is required and there is no expensive server solution required. Pricing is based on the cost per click model and ranges from $.05 - $.40 depending on volume. All results are tracked in real time using a complete closed loop system. The company is located on the Web at www.iq.com or at 888-867-4343.
About Flycast Communications
Based in San Francisco, Flycast Communications is the leading provider of Web-based direct response advertising solutions to marketers. The company is focused on maximizing the return on investment for response-oriented advertisers, direct marketers and e-commerce companies by delivering the most ROI-effective audience reach, response and results in the industry. The company's flagship offering, the Flycast Network, reaches over 22 million people a month, or 37 percent of the Web. Flycast's advertisers include e-commerce companies, direct response marketers and interactive agencies who are interested in generating site traffic and increasing Web-based sales through ROI-focused advertising. Flycast can be reached on the Web at www.flycast.com.
The Securities and Exchange Commission (SEC) encourages companies to disclose forward looking information so that investors can better understand a company's future prospects and make informed investment decisions. Due to changing market conditions, product competition, and the nature of product development, the achievement of forward-looking statements contained in this press release are subject to risks and uncertainties. For further details and a discussion of these risks and uncertainties, see Flycast's SEC filings, including its Prospectus. All forward looking statements are based on information available to the Company on the date hereof, and the Company assumes no obligation to update such statements.
SOURCE: Flycast Communications |
