Chromatics Color Sciences International. Inc; CCSI Message Board

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Biotech / Medical : Chromatics Color Sciences International. Inc; CCSI

CCSI 24.53

-1.8%

Nov 7 9:30 AM EST

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To: Eddy Blinker who wrote (5205)	6/8/1999 12:01:00 PM
From: Marconi	Read Replies (1) of 5736

Hello Mr. Blinker: If CCSI were selling sub-$1000 devices, they might have a market. Say around $600 per device as an immediate estimate. At around $3000 per device. No dice. It is a major capital expense and hence goes through hospital capital equipment review boards. They generally look at medical necessity to justify new capital equipment, and hospital margins are thin. CCSI's device is at best a nicety--but price positioned for market failure. And there are other devices in development that can do not only colorimetry but apply to life-threatening issues that are not addressed with currently marketed devices. IMHO CCSI is dead in the long run. CCSI has not formulated an approach that would make them a going concern. They have positioned CCSI for failure. Hence the trade in certificates, not business. I remain short with confidence. I claim some expertise at instrumentation. Domestically it is a healthy area, that is, fiercely competitive, and with 100% margins over cost on average. Overhead eats into that but that is the business. The international competitors have not been able to take the domestic instrumentation market by storm historically. I have seen no wherewithal exhibited by CCSI to survive such an environment. Three major counts are they are too slow, they apparently don't know marketing from sentimentalism, and they have used technologically obvious approaches that most any college kid fresh out of school would use. A seasoned instrumentation company could blow them away if they were to demonstrate any potential in this old niche dating back nearly two generations in concept. Best regards, m

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