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Technology Stocks : InfoSpace (INSP): Where GNET went!
INSP 89.89+8.0%Nov 21 9:30 AM EST
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To: levy who wrote (7103)6/8/1999 1:02:00 PM
From: Obewon  Read Replies (2) of 28311
 
<< why can't you just look at
that pcdata compare the number of viewers for say yahoo to gnet and come out
with a stock price normalized to outstanding shares ratio with number of viewers.>>

Because different portals can charge different rates depending on such factors as demographics as well as reach. Regardless of whether Yahoo! has more views next month than GNET, they can in general charge higher ad rates because they are perceived to have a longer reach and a better demographic than GNET. GNET in turn can charge equivalent (or maybe higher) rates to online brokerages because GNET's SI and Stocksite community make this a very desirable focus demographic for them over Yahoo! (insane) Finance community sites.

Obewon
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