WAMO Chooses Sony's DVA-V1100 MPEG-2 Video Encoding System
SAN FRANCISCO--(BUSINESS WIRE)--June 8, 1999--Sony Electronics announced today that Warner Advanced Media Operations (WAMO), one of the premier producers of DVD-Video titles in the world, has purchased a DVA-V1100 MPEG-2 Video Encoding System for its DVD premastering operations. WAMO is known for creating best-selling titles for Artisan, DreamWorks, GoodTimes, Image, Universal, and various Time Warner entertainment divisions.
WAMO made the decision to purchase the Sony system after a thorough evaluation of the system's merits at WAMO's compression and authoring facility in Olyphant, PA.
"Our clients demand and deserve the absolute best picture quality on their DVD titles and we believe that Sony's DVA-V1100 MPEG-2 Video Encoding System is the solution we've been searching for," said Robert Seidel, senior director of WAMO's Multimedia Center. "We believe the Sony system is capable of generating the sharpest pictures in the industry."
Sony's DVA-1100 DVD premastering system includes the capability to export MPEG-2 encoded video that has been compressed using the DVA-V1100 Video Encoder for use in other, non-Sony, authoring packages that customers may already be using. By providing a stand-alone video encoding package, Sony allows facilities that already have an investment in authoring systems to improve the picture quality they can provide at a cost comparable to other high-end encoders.
"Sony has years of experience in video compression and we have used that experience to create MPEG-2 encoding chips that employ the algorithms which are the product of that experience," said Bob Coleman, vice president of Production and Post Production Systems for Sony Electronics' Broadcast and Professional Company. "The result is an encoded video quality that is readily apparent to the viewer and that can help producers differentiate their titles from the hundreds available to the consumer today."
"By selling the video encoder as a stand-alone package and providing a utility for making the encoded video elements available as a file that can be imported into Daikin's, Sonic Solutions', or Spruce Technologies' authoring packages, we are helping established authoring facilities to improve their product and offering flexibility to facilities looking to enter the DVD market," continued Coleman.
"We are very impressed with the raw compression quality and extended feature set of Sony's system," said Jim Babinski, A/V Encoding Manager at WAMO's Multimedia Center. "The encoder is capable of generating very detailed images with little manual intervention and also offers a rich set of computer-assisted tools that support inverse telecine, filter applications, and bit-rate optimization."
The DVA-V1100 Video Encoder is part of the full DVA-1100 DVD premastering system, which is a complete set of integrated applications that provides all the tools necessary to create a DVD stream tape that is ready for replication. The DVA-1100 system includes all the hardware and software necessary to encode video, audio, subtitles, and menus, as well as create complex navigation using a simple drag-and-drop GUI.
Sony's DVD premastering system has been in use for more than two years at the Sony Pictures Entertainment DVD Center. It has been used to create all Columbia-TriStar titles that are available on DVD. It was introduced for sale to the DVD production market in February 1999.
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