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Strategies & Market Trends : Buffettology

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To: James Clarke who wrote (1568)	6/8/1999 7:34:00 PM
From: Shane M	Read Replies (1) of 4691

Barbie is fine, as was Nike. As usual, it it Wall Street that is screwed up. Barbie may be fine with the kids, but if the WSJ article is to be believed its the _adult_ collectors who are abandoning the product. Unfortunately I don't have the article to confirm the revenue figures, but estimate revenues MAT recieves on 2 to 3 million units of Holiday Barbie (probably @ $39 retail). Apparently collectors no longer want this doll, and collectors were behind much of the demand for the product. I understand what you're saying for kids though. Barbie is still _the_ doll to have. Shane

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