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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 225.82+2.3%2:09 PM EST
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To: Glenn D. Rudolph who wrote (61316)6/8/1999 9:36:00 PM
From: Lizzie Tudor  Read Replies (1) of 164684
 
Glenn... on this issue of people that register for auctions.... I agree it may not be fair to include in the customer count... however... I view the registered users for auctions as very significant, in some ways more so than regular customers. To be a regular amazon customer you have to buy a book or register (and no one is going to do that unless they intend to buy a book so assume the customer list has bought at least one book once). All the book buyers are already amazon customers, and they are automatically registered for auctions. So any new auction-only customers would have to register. I personally think amazon is having a tougher time getting established in auctions than they may have thought - however they are making headway and between ebay and amzn every other auction site will be insignificant including yahoo. So its not a total loss as was yahoos attempt at auctions. Anyway since amzn is not the leader in auctions why would anyone bother to register there who wasn't already an amzn customer. It would have to be follow through from the ads or an event. From this they can gauge their advertising effectiveness perhaps. I suspect its a small number but growing.
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