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Technology Stocks : AUTOHOME, Inc
ATHM 23.93+1.1%Nov 25 3:59 PM EST

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To: el vez who wrote (10846)6/9/1999 5:04:00 AM
From: E. Davies  Read Replies (2) of 29970
 
Its' name and its' branding will turn the key.
I too have always thought the name AtHome was a stroke of genius despite disagreement from the thread who wanted something flashier. I guess maybe Excite@Home has something for everyone now.

But ATHM needs something much more than a name to be a success in branding against the likes of AOL.
First they need to provide a reliable high speed link. Just consistent "It works, and works right" stuff. They need to show the world how it should be done.
Second they need good broadband applications! They need neat stuff that people want to use and need broadband to do it. I hope George Bell and the folks at Excite put their thinking hats on and earn that huge part of the company we gave them.

Eric
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