TrimFast Group Announces the Success of NutritionCafe.com and Sizzling Internet Healthcare Industry
TAMPA, Fla.--(BUSINESS WIRE)--June 9, 1999--TrimFast Group (OTC BB:TRIM - news) is pleased to announce today that its new Web Portal, nutritioncafe.com has encountered great success this month.
The growth in traffic has been fueled by the Grand Opening of NutritionCafe.com and Wall Streets Enthusiasm for Internet Health & Nutrition.
Wall Streets enthusiasm for E-Health was punctuated after Drkoop.com IPO scored nice gains on their U.S. stock market debuts Tuesday. Shares of Drkoop.com traded at 17 on volume of 20 million shares after opening for trading late Tuesday morning at 12 1/4.
With 27.5 million shares outstanding, not including outstanding options, DrKoop.com's (NASDAQ:KOOP - news) initial market cap stood at $247.5 million and rose to over $450 million in early trading. The company had $404,000 in sales and a loss of $4.3 million for the first quarter of 1999.
Among all the IPO mania, Wall Street has valued Dr.Koop at over 12 times the market cap of TrimFast Group, owners of the Internet's premier healthy lifestyle and nutrition web portal - NutritionCafe.com. According to CyberDialogue.com approximately 45% of all health intensive users utilize the net to retrieve information on vitamins and supplements. In comparison to Dr.Koop.com, TrimFast has a total market cap of approximately $25 million with comparable 1998 estimated revenues of $2.13 million and projections of $10 million in sales in 1999, a 469% increase.
TrimFast recently announced the official Grand Opening of www.nutritioncafe.com the Internet's Premier Nutrition Web Portal. The site includes health and nutrition products for sale through an online store, nutrition news, educational features, links and information, chat rooms, and a whole lot more.
The NutritionCafe.com portal provides numerous unique features that will enable it to dominate the Internet Nutrition industry. By being one of the pioneers in branding the Nutrition niche on the World Wide Web, TrimFast has positioned NutritionCafe.com to become the most well known company serving this market. Defining new Internet industries has helped create tremendous shareholder wealth and is the cornerstone of success for dominant Internet players such as ETrade
(NASDAQ:EGRP - news), Amazon.com (NASDAQ:AMZN - news), Ebay (NASDAQ:EBAY - news), and Etoys
(NASDAQ:ETYS - news).
Additionally, TrimFast derives a recurring revenue stream from memberships. For just $9.95 a month, consumers can enjoy up to 70% savings on over 10,000 vitamins, herbs, sports nutrition and homeopathic products. Members will also have access to a searchable database to gather nutritional and lifestyle information as well as the daily ''Dr. GoodHealth'' articles written by experts in the health, nutrition, fitness and lifestyle fields.
According to the statistics from research firm CyberDialogue.com, millions of American consumers are now flocking to the Internet in search of information important to their lives, fueling fast-paced change in a number of U.S. industries - including the health care industry. Currently, more than 22 million U.S. adults use the Internet to access health information. Additionally, CyberDialogue.com notes the leading health intensive search engines include Lycos (NASDAQ: LCOS - news) number one followed by AltaVista (NYSE:CPQ - news), Excite (NASDAQ: XCIT - news), Infoseek (NASDAQ:SEEK - news), Yahoo
(NASDAQ:YHOO - news), and AOL WebCrawler (NYSE:AOL - news).
The Drkoop.com IPO follows a series of recent merger and acquisition and financing activity in the online healthcare sector, including the recent Healtheon/WebMD (NASDAQ:HLTH - news) combination and the $50 million private financing for online drugstore PlanetRx.
Contact:
TrimFast Group, Inc., Tampa
Michael J. Muzio, President, 813/275-0050
info@nutritioncafe.com
or
NutritionCafe, Inc., Clearwater, Fla.
877/403-CAFE Toll Free
727/723-3041
www.nutritioncafe.com
or
Online Investment Brief visit ibchannel.com
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