News Release:
news.excite.com
Iowa Lottery is First to Launch MDI's Louisville Slugger Game
Updated 1:38 PM ET June 9, 1999
HARTFORD, Conn. (BUSINESS WIRE) - MDI Entertainment, Inc. (OTC BB:MDIH) announced that the Iowa Lottery has launched its newly
licensed Louisville Slugger instant lottery game.Iowa is the first state to introduce Louisville Slugger.
The lottery printed 3 million $1.00 tickets and allocated over $75,000 to purchase merchandise and experience prizes from MDI. Included in the merchandise prize allocation are personalized Louisville Slugger baseball bats,wool and leather baseball jackets, caps and T-shirts, a leather tote and three baseball experience trips.
"We are gratified that the Iowa Lottery has become the first in the nation to order our Louisville Slugger game," stated MDI President & CEO Steven M. Saferin. "The Louisville Slugger brand presents Lotteries a wonderful opportunity to brand their annual baseball games with a name and logo that represents the very best in American values."
"Iowa is delighted to be the first Lottery to launch a Louisville Slugger game," stated Joe Hrdlicka, the Iowa Lottery's Vice President of Marketing and Communications. "We hope to have a lot of fun with the game this summer and have numerous co-promotions planned with Iowa's minor league baseball teams."
MDI specializes in creating, marketing and implementing entertainment-based promotions to the North American lottery industry. MDI revolutionized the lottery industry with its introduction of second chance merchandise prizes. MDI's current lottery promotions include scratch games featuring properties such as Dick Clark's American Bandstand, James Bond 007, Times Square 2000,Harley-Davidson, Twilight Zone, Star Trek and Betty Boop.
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by MDI) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the lottery industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of MDI. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions,changes in federal or state tax laws and market competition factors.
Contact: MDI Entertainment, Inc Steven Saferin, 860-527-5359
|
