Just out of curiosity I took a look at the @home Netherlands public page.
What is interesting about is how they try to position it as a content service where you can also go to the "ordinary internet" if you want to.
nl.home.com
@Home provides its subscribers with a wide range of services. Not only news, but also entertainment and a huge variety of practical information. A special browser provides access to seven thematic "channels": news, sports, financial, culture, science and technology, games and "webwise" (containing the most unusual websites). These channels provide news and background in video and audio, access to a choice selection of leading sites, and many special services. In collaboration with our media partners, @Home's eight-member editorial team continuously updates the channels to keep them exciting and topical. Do you want even more? Then you can, of course, still surf the "ordinary" internet. Eric |