More news released today.
Group West Systems Ltd. Licenses Brauch's Affinity v2.0 Business Intelligence and Database Marketing System for Publishers
BURNABY, BRITISH COLUMBIA--Group West Systems Ltd. (TSE:GPW)
announced today that its wholly owned subsidiary, RJV Data
Resources Inc. (RJV) of Braintree, MA, a full-service circulation
and reader service fulfillment outsourcing company for publishers
of consumer and trade magazines, has licensed from Brauch Database
Systems, Inc. ("Brauch") their Affinity(TM) v.2.0 business
intelligence and database marketing system. With the
implementation of Affinity, RJV has expanded its services to
include state-of-the-art business intelligence, data management,
marketing, and flexible statistical reporting tools.
"Affinity provides us with a significant competitive advantage
when presenting our services to prospective and current
customers," said David Herd, General Manager of RJV Data
Resources, Inc., "Affinity is the first system to combine business
intelligence, database marketing, data mining, and subscription
and product fulfillment in an integrated web-enabled environment.
Increased revenue opportunities for both RJV and our customers
prompted our move toward this technology."
Affinity is an Oracle(TM) based, cross-platform, client/server
business intelligence and database marketing system for publishers
of periodical magazines. Affinity is the first business
intelligence system specifically designed to enable publishers to
realize the full potential of their primary asset; their customer
database. Publishers can dramatically enhance what they know
about their customers, then leverage this intelligence to provide
superior customer service and make more informed strategic
decisions about future promotions and new product development.
This power is now placed at the fingertips of the publisher's
management, marketing and customer service staff.
Founded in 1976, Group West Systems is in the business of
supplying computer technology products and services to commercial
organizations and government agencies located primarily in North
America. The company currently employs over 140 professionals in
Canada and the United States to deliver these products and
services to its customer base. The company engages in three major
areas of business: system integration services, midrange
outsourcing, and e-commerce applications.
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