MessageMedia to Acquire Decisive Technology
Acquisition Adds to MessageMedia's Customer Care Capabilities
BOULDER--(BUSINESS WIRE)--June 10, 1999--MessageMedia Inc. (Nasdaq:MESG), the leading provider of email-based customer relationship management and direct marketing services, announced it has signed a letter of intent to acquire Decisive Technology of Mountain View, Calif., the leading online provider of continuous customer feedback solutions.
The deal is valued today at approximately $50 million in MessageMedia common stock. The parties are currently negotiating a definitive agreement, subject to all contingencies being satisfied. No other terms were announced. Assuming that the parties are able to reach a definitive agreement, the transaction is currently expected to close within 30 days.
Decisive Technology's value-added services continuously monitor and analyze customers' perceptions to improve business performance and build customer loyalty. Founded in 1993, Decisive deploys Internet software technology, expert research and project management offering customers like America Online, Microsoft and Apple continuous feedback from customers.
''MessageMedia's mission is to help its clients build customer relationships online and Decisive's continuous customer feedback solutions add a valuable new dimension to our capabilities,'' said Larry Jones, president and chief executive officer of MessageMedia. ''We believe that mutually beneficial online relationships are fostered by two-way communication. By providing the means for collecting and analyzing real time customer feedback, MessageMedia will be in a position to deliver the most comprehensive, closed-loop suite of email messaging services in the industry.''
''Online customer relationship management is rapidly becoming the defining issue for companies engaged in Internet commerce,'' said Frank Sammann, CEO of Decisive Technology. ''By combining Decisive's sophisticated real-time customer feedback collection and analysis with MessageMedia's advanced email messaging services, the new organization will be poised to offer the most compelling suite of customer relationship management services on the Internet.''
About Decisive Technology
Decisive Technology, headquartered in Mountain View, Calif. is the leading online provider of continuous customer feedback solutions for Internet and e-commerce businesses. Decisive's value-added services continuously monitor and analyze customer perceptions to improve business performance and customer loyalty. Decisive's solutions enable businesses to monitor and analyze the entire e-customer experience. The company's outsourced customer intelligence solutions can be quickly deployed without additional IT investment or inhouse market research expertise.
Decisive's solutions are used by leading technology organizations such as Apple, Compaq, Dell, Hewlett-Packard, Intuit, Microsoft, Oracle, PeopleSoft and ZD-Events and major e-commerce corporations such as AOL and eBay. For more information, please visit Decisive's Web site at decisive.com, or call 800/987-9995 or 650/528-4300.
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG - news) is the leading provider of email-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing and ongoing customer communications using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing and electronic commerce industries. Clients include E-TRADE, USA Today, GeoCities, Intuit, CMP Media, Barclays Bank and Bertelsmann.
SOFTBANK and its affiliates own approximately 49% of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor in MessageMedia.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6685 Gunpark Drive East, Suite 240, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303; messagemedia.com
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Contact:
MessageMedia Inc.
Beth Mayfield, 303/381-7500
investor@messagemedia.com
or
Edelman Public Relations Worldwide
Renee Schwager, 312/297-7430
renee_schwager@edelman.com
or
Sterling Communications Inc.
Elke Heiss, 415/439-5371
eheiss@sterlingpr.com
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