MessageMedia Sets Another Acquisition
BOULDER, Colorado (Reuters) - E-mail services company MessageMedia Inc. (Nasdaq:MESG) said Thursday it is planning to buy Decisive Technology, an Internet market research firm, for $50 million in stock in its second acquisition this week.
Decisive, a company using Web-based software to monitor and analyze customer perceptions of their e-commerce experience, and MessageMedia are still negotiating a definitive agreement. If a deal can be reached, it could close within 30 days.
Wednesday, MessageMedia announced its acquisition, for $46 million in stock, of privately-held Revnet Systems Inc, a maker of software that directs e-mail on certain subjects to designated users on a computer network.
Boulder, Colo.-based MessageMedia helps businesses, including E+Trade Group Inc, USA Today, a Gannett Co unit, and Bertelsmann AG, with customer relationships and direct marketing, specifically through outsourcing e-mail services.
''By combining Decisive's sophisticated real-time customer feedback collection and analysis with MessageMedia's advanced email messaging services, the new organization will be poised to offer the most compelling suite of customer relationship management services on the Internet,'' Decisive Chief Executive Frank Samman said in a prepared statement.
Softbank and its affiliates own about 49 percent of the outstanding common stock of MessageMedia Inc.
Pequot Capital Management, a Connecticut-based research-intensive investment firm, is also a major investor in MessageMedia.
Message Media shares closed at 11-3/8 Wednesday, after rising 17 percent during intra-day trade.
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