(PR NEWSWIRE) ID Four Ltd. expands selling effort with national ad campaig
ID Four Ltd. expands selling effort with national ad campaign for Discover Y2K
software
PHILADELPHIA, June 10 /CNW-PRN/ - ID Four Limited (OTC:BB-IDFR),
announced today it has entered into an agreement with Phoenix Media Group,
Ltd., of Burbank, CA. to expand the company's selling efforts with a national
advertising campaign for Cashco Management, Inc's (OTC:BB-CSHK) Discover Y2K
Software Compliance Tool.
Phoenix Media Group, an established advertising, media relations and
radio / television production company specializes in direct response marketing
programs. Phoenix Media Group shall produce and coordinate placement of radio
commercials that feature for sale the Discover Y2K Software Compliance Tool on
stations throughout the United States. Initial activity will commence
immediately in the Western United States with plans for expansion eastward.
''We believe that a high demand for a simple and effective Y2K solution
exists,'' said Ron Irwin, CEO of Phoenix Media Group. ''The Discover Y2K
Software Compliance Tool fits the optimum direct response product profile and
we look forward to rapid expansion of the program in the near term.''
In addition to implementing national direct response programs, ID Four
continues to explore additional promotional and retail opportunities with
other marketing and retail companies worldwide.
The shares of ID Four are quoted on the Over the Counter Bulletin Board,
symbol OTC:BB-IDFR.
On behalf of the Board of Directors
George Palmer, CEO, ID Four Ltd.
''Safe Harbor'' statement under the Private Securities Litigation Reform
Act of 1995: This release contains forward looking statements that are subject
to risks and uncertainties, including, but not limited to, the impact of
competitive products and pricing, product demand and market acceptance, new
product development, reliance on key strategic alliances, availability of raw
materials, the regulatory environment, fluctuations in operating results and
other risks detailed from time to time in the company's filings with the
Securities and Exchange Commission.
SOURCE ID Four Limited
-0- 06/10/99
/CONTACT: ID Four Ltd., George Palmer, (610) 722-5406; AFT
Communications, 1-877-460-8685, aftcom(at)home.com/
(IDFR)
CO: ID Four Limited
ST: Pennsylvania
IN:
SU:
-30-
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