IDFR (COMTEX) B: CASHCO MANAGEMENT INC - ID Four, Phoenix Media Agreement
B: CASHCO MANAGEMENT INC - ID Four, Phoenix Media Agreement Expands Selling
Effort With - National Ad Campaign for Cashco's Discover Y2K Software
Toronto, Ontario, Jun. 10, 1999 (Market News Publishing via COMTEX)
-- George Palmer, CEO, ID Four Ltd. of ID Four Limited announced it has
entered into an agreement with Phoenix Media Group, Ltd., of Burbank,
CA. to expand the company's selling efforts with a national advertising
campaign for Cashco Management, Inc's Discover Y2K Software Compliance
Tool.
Phoenix Media Group, an established advertising, media relations and
radio / television production company specializes in direct response
marketing programs. Phoenix Media Group shall produce and coordinate
placement of radio commercials that feature for sale the Discover Y2K
Software Compliance Tool on stations throughout the United States.
Initial activity will commence immediately in the Western United States
with plans for expansion eastward.
"We believe that a high demand for a simple and effective Y2K solution
exists," said Ron Irwin, CEO of Phoenix Media Group. "The Discover Y2K
Software Compliance Tool fits the optimum direct response product
profile and we look forward to rapid expansion of the program in the
near term."
In addition to implementing national direct response programs, ID Four
continues to explore additional promotional and retail opportunities
with other marketing and retail companies worldwide.
The shares of ID Four are quoted on the Over the Counter Bulletin
Board, symbol OTC:BB-IDFR.
"Safe Harbor" statement under the Private Securities Litigation Reform
Act of 1995: This release contains forward looking statements that are
subject to risks and uncertainties, including, but not limited to, the
impact of competitive products and pricing, product demand and market
acceptance, new product development, reliance on key strategic
alliances, availability of raw materials, the regulatory environment,
fluctuations in operating results and other risks detailed from time to
time in the company's filings with the Securities and Exchange
Commission.
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TEL: (610) 722-5406 ID Four Ltd., George Palmer
TEL: (610) 722-5406 ID Four Ltd., George Palme
TEL: 1-877-460-8685 AFT Communications
EMAIL: aftcom@home.com
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