New York, June 9 (Bloomberg) -- Bluefly Inc., an Internet
retailer of designer clothing at discount prices, said it will
sell household accessories to offer customers more products and
attract more online shoppers.
New York-based Bluefly said it formed a unit to sell brand-
name frames, crystal vases, towels, sheets and other items on its
Web site at a discount of 25 percent to 75 percent. Its house and
home department now offers about 600 products from 15 designers.
Bluefly hopes to increase market share using its existing
business model. The company already has increased traffic to its
site by adding advertising and Web links through agreements with
Excite Inc., Infoseek Corp., Lycos Inc. and other Internet search
engines.
''It's a good opportunity to take what we've learned and
apply it to a new arena,'' said Jonathan Freedman, director of
investor relations. ''Home furnishings and apparel are both
strong markets and feed off each other.''
Eventually, the company will add other home furnishing
products to the site. It could possibly sell furniture in the
future, Bluefly spokeswoman Margaret McCann said.
Bluefly first sold shares to the public in May 1997 under
the name Pivot Rules. The company, which previously sold golfing
apparel, changed its name in October and became an Internet
clothing retailer.
Bluefly's shares rose 3/4 to 9 3/8. |
