To All:
BFX recorded net income of CDN$1,158,992 in the 12 months ending Dec. 31, 1996 a figure up 888% over the previous fiscal year. This represents earnings of CDN$0.13 per share, up from just CDN$0.01 in 1995.
Net sales increased to CDN11,664,313 in the 1996 fiscal year from CDN$6,535,700 in 1995.
The yearend results also highlighted a rise of 66% in BFX cash position to CDN$1,717,521 in cash and cetified deposits
from CDN$1,035,067 in 1995.
"
The company increased its lead-to-sales conversion rate by 25% in 1996
and, with a new North American Infomercial advertising campaign about to begin, Bow Flex is set
to increase its already booming sales through 1997", said BFX Pres. Brian Cook. The complete text of this news release will be posted at their website in about a week.
I just spoke with Rod Rice and he is expecting another record quarter.
I think the public is not yet aware of the success BFX is having, but that
should soon change IMHO. MH
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