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Technology Stocks : AUTOHOME, Inc

ATHM 23.14

+0.6%

Jan 23 9:30 AM EST

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To: E. Davies who wrote (10968)	6/10/1999 9:44:00 PM
From: ahhaha	Read Replies (2) of 29970

What is 'Net advertising? You keep using this word, so explain how 'Net advertising works. You have to remember that your arguments are all based on the one way media called TV. The 'Net is under the user's control in a way that neutralizes the effectivity of ads. I totally disagree that people won't choose a pay-per-download approach. This is the Malone couch potato thesis. If they won't, broadband is doomed because it is too expensive to support using the best tv ads could ever yield. TV ads would have to defeat the user's control and as good as they are, they can't do that.

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