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Technology Stocks : AUTOHOME, Inc

ATHM 23.14

+0.6%

Jan 23 9:30 AM EST

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To: ahhaha who wrote (10979)	6/10/1999 10:31:00 PM
From: E. Davies	Read Replies (2) of 29970

explain how 'Net advertising works. Nobody knows for sure of course. Just like all advertising it is about getting your product remembered. Get the name in your face. You have to remember that your arguments are all based on the one way media called TV. The 'Net is under the user's control in a way that neutralizes the effectivity of ads It is also based on magazines, newspapers, and radio. All free or nearly so because of advertising. In all cases of conventional advertising it is a trivial thing to ignore the ad. Push a button, flip a page and its gone. Thats actually a vital part of the ad, I dont think people would tolerate advertising they couldn't ingnore easily. People hunger for real time news, grabbing news clips that you want to see is a great app. for broadband. One of those no-brainer uses. You honestly think anyone will pay for it? Heck no. www.cnn.com will never succeed on a subscription basis. Its free. Paid for someday by advertising or no more cnn.com. Eric

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