6/11/99 -
World Growth Strategy by Alignment with Internationally Experienced
CRYOPAK INDUSTRIES INC ("CII-V") - World Growth Strategy by Alignment
with Internationally Experienced - Real World Marketing
Harry Bygdnes, President of Cryopak Industries Inc., announced the formation of a
new alliance with Real World Marketing, a U.S. firm, to develop and execute North
American marketing and sales initiatives to drive the company into the next millennium.
This unique relationship, bringing together world-class marketing expertise with a
world-class product, promises to significantly enhance the value of Cryopak industries in the months and years ahead.
Cryopak CEO Bygdnes stated, "This important alliance with some of the best known names in North American advertising and
marketing demonstrates our plan to be the world standard setter in the packaging and cold chain management of temperature
sensitive foods, perishable goods, products, and pharmaceuticals. The folks at Real World Marketing have chosen to focus
their energies and resources on the Cryopak family of products. They have expertise which translates into consumer
acceptance, ready access to media, governmental, and industry towers of influence."
Real World Marketing is a unique partnership of advertising professionals who have transformed their client names into
household words. All the partners have had "real world" involvement with such large and diverse companies as General
Motors, PETsMART, General Foods (now Kraft), Hunt-Wesson, and Costco/Price Club, among others. They have promoted
major sports franchises, high profile concerts, launched the Hummer automobile in North America, and handled PGA golf
tournaments. Real World Marketing, based in Scottsdale, Arizona, is made up of people who are the best at what they do. Jay
Wilson, President and CEO, is the visionary leader of Real World Marketing. "We are delighted with this partnership where
our equity participation has been realized through the public markets. Our reward therefore, will truly be in relation to our
enhancement of Cryopak's success. Breaking new ground, charting a new course or inventing a new way of doing business,
whichever phrase we use, the fact is...that is precisely what we are doing with Cryopak." For further information on Real World
Marketing, see their web site at www.realworldmktg.com.
Cryopak Industries has developed a revolutionary, "food-safe" and non-toxic managed temperature product that promises to
be one of the top new product lines to hit the market. Tests have proven that Cryomat(R) maintains critical temperatures longer
than other competing products -- while being cost effective. The product meets or exceeds new regulations announced by the
Federal Drug Administration. The guidelines require strict compliance with the new regulations instituted to ensure food safety
and pharmaceutical efficacy. Cryopak's patented products and packaging technology have demonstrated their effectiveness as
a system for HACCP compliance. To learn more about Cryopak Industries Inc., contact their web site at www.cryopak.com.
Cryopak is traded on the Vancouver Stock Exchange (VSE), ticker symbol CII.V. TEL: (604) 685-3616
Harry Bygdnes, President FAX: (604) 685-9170 TEL: 1-800-667-2532 E-mail: cryopak@cryopak.com Internet:
www.cryopak.com
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