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Non-Tech : E*Trade (NYSE:ET)
ET 16.34-1.0%12:20 PM EST

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To: Bill J. Duke who wrote (7085)6/11/1999 11:02:00 PM
From: WhySoSoon  Read Replies (1) of 13953
 
Good observation and continue your good work getting EGRP more clients. We need you.

More thoughts on EGRP after reading your post: I think E*Trade is capturing the silence majority. In the normal distribution, the upper tail is those die-hard daytraders or pseudo daytraders. This kind of heavy hitters demand lightning speed. They are the bunch that make the most noises. On the other end of the spectrum, you see a bunch of people have absolutely no clue in self-direct investing. These people need MER. Well, the majority type can tolerate and understand E*Trade. They trade on a regular basis and demand bigger breadth of products. There is also something in my mind that I suspect it may be happening. E*Trade is taking market share of mutual funds companies. Without OLBs, the most cost efficient avenue of small investors to participate in the market is through mutual funds. Because they cannot afford high commission that are demanded by the traditional brokers. Now with the existence of OLBs and reasonably low trading fee, I can see that there is a switch from a passive mutual fund investing to more active stock investing.
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