IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: whitephosphorus who wrote (4710)	6/12/1999 5:32:00 PM
From: Steve Hausser	Read Replies (3) of 13157

ACTV, GI Bow Addressable-Ad System Chicago -- ACTV Inc. and General Instrument Corp. are developing a way to deliver addressable, targeted advertising via digital cable, as well as broadcast television and satellite. GI will combine its digital interactive system and consumer set-top boxes with ACTV's proprietary "Individualized Advertising" software and programming capabilities. Besides offering targeted delivery of commercials, ACTV president David Reese and GI executive vice president Richard Smith believes this system will offer e-commerce and such interactive advertising opportunities as couponing. The companies said they have begun talks with such advertisers as American Home Products Corp. and ad agencies such as BBDO Worldwide, McCann-Erickson WorldGroup, Saatchi & Saatchi and Young & Rubicam Inc./The Media Edge. - 6/14/99

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