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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 14.22+1.0%Nov 25 4:00 PM EST

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To: Dean Wolf who wrote (80)3/17/1997 11:12:00 PM
From: Todd D. Wiener   of 1080
 
National Media Corporation Appoints EVP for Global New Business Development

PHILADELPHIA, March 17 /PRNewswire/ -- National Media Corporation
(NYSE: NM) today announced that it has named Jean Gariepy as Executive Vice
President for Global New Business Development.
Mr. Gariepy has more than 20 years' experience in the international
marketing of consumer goods. He was most recently the President and Chief
Executive Officer of Tele Metropole Inc., Quebec's leading television network.
He has also served as President for Fruit of the Loom Management Co., with
responsibility for Europe, the Middle East and Asia. Prior to this he served
in a variety of senior executive positions with Sara Lee Corporation, notably
as President of the Knit Products Division in Europe and President of Bali
bras and lingerie in the United States.
Mark P. Hershhorn, President and Chief Executive Officer of National Media
Corporation, said, "About half the world's homes now have access to our
programming. The mission for Jean is to make the best use of our distinct
ability to build global brands and distribute a wide range of products and
brands through our unique worldwide sales distribution system, as well as
forging partnerships with international consumer goods companies who recognize
the value of bringing entertainment, advertising, products and brands to
almost half the world's television audience."
National Media Corporation is the world's fastest growing transactional
television programming company and has become a strong, integrated, global
consumer marketer through its consumer programming expertise and, with its
subsidiary companies, brings transactional television programming to more than
364 million television households worldwide.
To request previous press releases on National Media Corporation, contact
PR Newswire at 800-758-5804, Ext. 604644.

SOURCE National Media Corporation
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