BEAVERTON, Ore.--(BUSINESS WIRE)--June 14, 1999--
Solution Links Customer Interaction System
With Existing Operational Systems
Sequent Computer Systems, Inc. and Oracle Corp. today announced a
customer relationship management (CRM) alliance aimed at delivering
customer centric call center systems for effective CRM solutions that
tie into existing enterprise resource planning (ERP) and data
warehousing systems such as Oracle ERP and SAP ERP.
Oracle CRM 3i applications running on Sequent's data center
servers leverage tight integration between Oracle CRM and ERP
applications. The initiative is an extension of a larger
Oracle-Sequent alliance that boasts over 400 joint customers over the
last three years.
The solution includes Sequent's Contact Advantage(TM) framework,
a collection of tools and professional services that help integrate
applications with data warehouses and legacy systems and Oracle CRM
3i. Oracle CRM 3i provides customer-responsive companies with
comprehensive solutions for marketing, sales, service, call center and
electronic commerce and offers out-of-the-box integration between
Oracle and SAP ERP systems. By leveraging integrated back-end ERP and
CRM systems, companies can identify and act upon customer
opportunities to create incremental revenue. Oracle CRM 3i compliments
Sequent's Contact Advantage framework for customer relationship
management by providing an integrated CRM environment that ties
together front office operations, such as a call center, with existing
customer data systems for a 360 degree view of an organization's
customers.
"Customer relationship management presents one of the biggest
opportunities facing CIOs and business line managers today -- the
ability to grow incremental revenue through existing customers. This
requires a system that fully leverages ERP in the back end," said Jeff
Pancottine, vice president of global marketing for Sequent. "Oracle's
integrated architecture provides an ideal CRM solution for the large
installed base of customers who have already implemented Oracle ERP
applications."
"Sequent and Oracle have always had a strong relationship
enabling the two companies to meet demanding customer needs in large
data center environments," said Mark Barrenechea, senior vice
president of CRM products, Oracle Corp. "By combining Sequent's
underlying architecture with our applications, customers will have a
comprehensive solution that will enable them to leverage information
for profitable customer relations."
About Oracle CRM 3i
Oracle offers the broadest span of integrated customer
relationship management products, including solutions for marketing,
sales and service, and delivery channels such as call center and
electronic commerce. Oracle's Customer Relationship Management
Applications leverage Oracle's core competencies of databases, tools
and integration with back-end ERP applications to provide
comprehensive customer intelligence. Additionally, Oracle is the only
CRM vendor that leverages the Internet for complete lead to loyalty
customer management.
About Contact Advantage
Sequent has an excellent track record in helping its customers to
re-orient their business, and the systems that support it, from being
product-driven to customer-driven. Customer interaction systems such
as call centers are often a key component of these systems, providing
a 'one to one' customer interface. Sequent works with the customer and
often system integrator partners to fully integrate legacy systems
into the call center environment, mapping product information records
onto customer records.
About Sequent Computer Systems, Inc.
Sequent Computer Systems (Nasdaq:SQNT.O), the leader in
Intel-based solutions for the data center, is committed to the success
of its end-user and system integrator customers. Sequent's platform
architectures and services are optimized for the scalability,
availability and manageability requirements of large, growing
corporate infrastructures leveraging Internet technologies, database
technologies and best-of-breed partnerships.
Sequent supports more than 10,000 installations worldwide,
including many of the world's largest and most sophisticated
e-commerce, CRM and business intelligence environments. For further
information, phone Sequent at 503/626-5700 or 800/257-9044, or
visit our Web site at www.sequent.com.
--30--RYG/se*
CONTACT: Sequent Computer Systems, Inc.
Mike Fay, 212/317-5710
mikefay@sequent.com
or
Chris McManus, 415/778-5225
chrismcm@sequent.com
KEYWORD: OREGON
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT
INTERACTIVE/MULTIMEDIA/INTERNET
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