Cisco Systems and Excite@Home Take the
'Cable Internet Revolution Expo' To 20 Cities
Throughout North America
PR Newswire - June 14, 1999 08:45
Excite@Home, Cisco, Com21, General Instrument, HP, Hitachi, Intel,
Samsung, And Showtime Networks Team to Bring Leading Broadband
Internet Products & Services to Consumers
CHICAGO, June 14 /PRNewswire/ -- Cable 99 -- Excite@Home (Nasdaq:
ATHM), the leading provider of broadband Web services and open access to
the Internet via the cable infrastructure, and Cisco Systems, Inc. (Nasdaq:
CSCO), the worldwide leader in networking for the Internet, today
announced the "Cable Internet Revolution Expo," a traveling exposition of
broadband Internet products and services. Building on the success of last
year's tour, the Expo will increase its market presence, visiting 20 shopping
malls throughout North America, and could reach more than one million
consumers. Consumers will be able to experience how high-speed access to
the Internet through cable is making the Internet a more important force in
people's daily lives. The "Expo" will provide consumers with the opportunity to
experience the power of high-speed Internet services, test drive cable
modems, and sample other leading broadband related products that enhance
consumers' experiences on the Internet. Consumers will be able to see how
broadband can change the way they view and interact with communication,
information, and entertainment services.
(Photo: newscom.com )
"The mall environment is a great way to showcase the choice, performance,
and reliability of DOCSIS-based cable modems from our partners in the
Cisco NetWorks program," said Robba Benjamin, vice president and general
manager of Cisco's Consumer Line of Business. "Cable operators and
consumers alike will be able to see for themselves how these modems can
enhance communications, entertainment, and information services."
"The Cable Internet Revolution Expo is one of the most innovative consumer
marketing programs in the broadband industry today," said Dean A. Gilbert,
senior vice president and general manager of Excite@Home. "By bringing the
@Home service directly to busy malls, consumers can experience what cable
Internet products and services have to offer. They'll be able to see how these
services can help all members of their family -- whether it's getting help with
homework, keeping up with the latest news, weather and sports, finding
recipes, or purchasing gifts online. Through this exposition, we're dramatically
increasing awareness and understanding of how much more productive and
fun the Internet can be when it's delivered over cable."
The Expo will begin on June 16, 1999 and continue through the beginning of
November. Sponsors joining Excite@Home and Cisco Systems include:
Com2l, General Instrument (GI), Hewlett-Packard Company, Hitachi (NYSE:
HIT), Intel, and Samsung; leading content companies, including Travelocity,
Segasoft's Heat.Net, and RealEstate.com; and the premium cable network,
Showtime Networks, Inc. Com21, GI, and Samsung will be showcasing
DOCSIS-compliant cable modems that are expected to be available in retail
outlets later this year. Hitachi will be the exclusive display provider featuring its
cutting- edge flat panel monitors and its 36" multimedia vision TV/monitors.
Intel and HP have teamed up to show off the power of Intel's Pentium III
Processor in the HP's Pavillion personal computer line. The content sponsors
will be showcasing multimedia features and compelling online entertainment
content including video-on-demand, animation, near CD-quality audio, and
enhanced multiplayer games.
@Home's marketing programs have proven the effectiveness of hands-on
demonstrations to promote the benefits of cable Internet products and
services. "The Cable Internet Revolution Expo" sponsors are encouraging the
adoption of high-speed residential Internet access in several ways, including
their own product developments and through relationships with service
providers and product manufacturers.
Also adding to the momentum of the "Expo" is the marketing support of
multiple system operators (MSOs) affiliated with @Home, such as AT&T
Broadband & Internet Services, Bresnan Communications Company,
Comcast Corporation, Cox Communications, Garden State Cable, Insight
Communications, InterMedia Partners, Jones Intercable, and Suburban Cable
who will support each local event by executing aggressive advertising, direct
mail, telemarketing and promotional offers.
Additional information about the tour is available at the "Cisco/Excite@Home
Cable Internet Revolution Expo" Web site at www.home.com/expo.
About Cisco Systems
Cisco Systems, Inc. is the worldwide leader in networking for the Internet.
News and information are available at cisco.com.
About Excite@Home
Excite@Home is a global media company based in Redwood City, Calif.
Through the company's narrowband portal, Excite (www.excite.com), and
broadband services, @Home and @Work, the company uniquely offers
consumers content and interactive services across both narrowband and
broadband, and advertisers highly targeted marketing solutions across all
platforms of delivery. Leveraging the high-speed, always-on attributes of
cable, Excite@Home empowers unique multimedia applications that go
beyond current Web experiences. The company will combine the Excite brand
-- one of the best known names on the Internet with 70 percent recognition
among Web users -- with @Home's broad distribution -- a worldwide
footprint resulting from its agreements with 21 cable companies, to deliver on
its vision of "All Band, All Device, All the Time."
For more investor information about Excite@Home, please call the company's
stockholder services hotline at 888-924-9248.
Brand recognition statistics quoted are from Frank N. Magid and Associates,
Inc. (1/99).
NOTE: Excite@Home, Excite, the @ball logo, and @Home are trademarks
of At Home Corporation and may be registered in certain jurisdictions. Cisco,
Cisco Systems and the Cisco Systems logo are registered trademarks of
Cisco Systems, Inc. in the U.S. and certain other countries. All other brand
and product names are trademarks of their respective owners.
This press release contains forward-looking information within the meaning of
Section 27A of the Securities Exchange Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, and is subject to the safe harbors created
by those sections. These forward-looking statements include statements
related to: the success of the Cable Internet Revolution Expo in increasing
Excite@Home's market presence; the ability of broadband to change the way
people view and interact with communication, information, and entertainment
services; and the success of the Expo in increasing awareness and
understanding of how much more fun and productive the Internet can be when
delivered over cable. Actual results may differ materially due to a number of
factors, including: the general public acceptance of broadband Internet access;
and the technological, operational, and financial challenges of bringing
broadband Internet products and services to consumers. The matters
discussed in this press release also involve risks and uncertainties described
from time to time in @Home's filings with the Securities and Exchange
Commission. In particular, see the risk factors described in @Home's Form
S-3 filed on April 9, 1999 and in its Form 10-K for the year ended December
31, 1998 filed on February 19, 1999. @Home assumes no obligation to
update the forward-looking information contained in this press release.
SOURCE Excite@Home
/CONTACT: media, Lauren Meller of Excite@Home, 650-569-5181, or
lmeller@corp.home.net; or media, Erin Bergamo of Cisco Systems, Inc.,
408-527-
0600, or ebergamo@cisco.com, or investor, Mary Thurber of Cisco Systems,
Inc.,
408-526-8893, or mthurber@cisco.com/
/Photo: newscom.com
For assistance call: PR Newswire Photo Desk, 888-776-6555 or
201-369-3467/
/Web site: cisco.com
/Web site: home.net
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