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rost & Sullivan: Wireless Voice Services, Are Subscribers Ready to Cut The Cord?
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MOUNTAIN VIEW, Calif., June 14 /PRNewswire/ -- Wireless voice services have expanded dramatically since their introduction in the early 1980s.
Wireless voice services allow people to easily make and receive calls from transient locations. Forecasts for the future of wireless include decreasing
prices and technological advancement. The market is moving fast and can he extremely lucrative for companies that stay abreast of important market
trends.
According to new strategic research from Frost & Sullivan (www.frost.com), North American Wireless Voice Service Markets, revenues for the total
market for 1998 were approximately $45 billion. The market is projected to grow rapidly throughout the forecast period. For the purposes of this
research the market has been segmented into the following: Analog cellular voice services, digital cellular voice services and personal communications
services (PCS).
Analog accounted for more than half of the revenues of the market in 1998. However, as more and more users migrate to higher sound quality and
improved communications services of the digital segment of the market, analog services are expected to steadily decline.
"As digital and cellular personal communications services (PCS) handsets become more popular with residential and business customers alike, analog
carriers are trying to figure out ways to enhance the value of the original cellular technology," says Frost & Sullivan Telecommunications Industry
Analyst Kim Antonnacio.
There were over 80 companies competing in the North American wireless voice services industry in 1998. The first tier of competition was concentrated
among the RBOCs, ILECs, IXCs and wireless service providers, while the second tier of competition remains highly fragmented.
"Minimal brand name awareness of smaller carriers limits their ability to compete against market leaders and increase their market visibility," says Frost
& Sullivan Telecommunications Industry Analyst Rajeev Sinha. "Customers are looking for names they can trust, pricing plans they can easily
understand and extensive geographical coverage. Companies that meet these needs will find themselves better able to navigate the market in the future."
Many of the larger carriers have started to acquire their competitors. For example, AT&T Wireless acquired Vanguard Cellular in October of 1998.
Currently, the market leaders are AT&T Wireless, Sprint PCS, Bell Atlantic Mobile, AirTouch Communications, Southwestern Bell Wireless and
BellSouth Cellular, and GTE Wireless.
Frost & Sullivan presents Market Engineering Awards to the North American wireless voice services industry to recognize companies that have worked
hard to make a positive contribution to the North American wireless voice services market.
The 1998 Market Engineering Customer Focus Award was presented to Bell Atlantic for the company's ability to meet and exceed customer
expectations. Through strong marketing activities and focus on customer service, Bell Atlantic Mobile has managed to serve over 5.5 million
customers throughout 111,000 square miles of coverage from Maine to Georgia, thereby becoming the largest wireless service provider on the East
Coast.
The technologies reviewed in this research include code division multiple access (CDMA), time division multiple access (TDMA), global system for
mobile communications (GSM), analog cellular, digital cellular, and personal communications services (PCS).
Market participants include: Advantage Cellular Systems, Inc., Aerial Communications, AirTouch Communications, Inc., Aliant Cellular, ALLTEL
Communications, Ameritech Cellular and Paging Services, Appalachian Wireless, AT&T Wireless Services, Atlantic Cellular, BCTEL Mobility, Bell
Atlantic Mobile, Bell Mobility, BellSouth Cellular, Bluegrass Cellular, Brazof Cellular Communications, Carolina West Wireless, Inc., Cellcom,
Cellular One, Cellular 2000, Cellulink Communications, Centennial Communications, Century Telephone Cellunet, Inc., CityTel Mobility, Clearnet
Communications Inc., Columbia River Cellular, Comcast Metrophone, CommNet Cellular, Inc., Crystal Communications, Inc., Digital Cellular
Texas, Dobson Cellular Systems, Enid Cellular, Frontier Cellular and Paging Corporation, GTE Wireless, Honolulu Cellular Telephone Company,
L.P., Illinois Valley Cellular, IslandTel Mobility, LA Cellular, MacTel Cellular, MCI WorldCom, Maine Cellular, Microcell Communications, Inc.,
MobileTel, Inc., MT&T Mobility, MTS Mobility, NBTel Mobility, NewTel Mobility, NextWave Communications, NorTel Mobility, North
Alabama Cellular, NorthwesTel Mobility, Oklahoma Western Telephone Company, Omnipoint Communications, Pace Communications, Pacific Bell
Mobile Services, Price Communications Wireless Incorporated, PrimeCo Personal Communications, Powertel, Public Service Cellular, Inc.,
QuebecTel Mobilite, Ram Cellular, Rogers Cantel Inc., Rural Cellular Corporation, SaskTel Mobility, Shenandoah Cellular, Sierra Cellular, SNET
Mobility, Inc. (Southern New England Telephone Company), Southwestern Bell Wireless, Sprint PCS, Sussex Cellular, Inc., Sygnet
Communications Inc., TDS Telecom, Telebec, Ltd., Telepak, Telus Mobility, Thumb Cellular, Thunder Bay Mobility, Triton Communications,
Union Telephone Company, United States Cellular Corporation, U.S. Unwired, U S West Communications Group, West Central Wireless, Western
Wireless Corporation, Wilkes Telephone and Electric Company, Wireless One Network, and XIT Cellular.
This telecommunications industry research has integrated the Market Engineering consulting philosophy into the entire research process. Critical phases
of this research included: Identification of industry challenges, market engineering measurements, strategic recommendations, planning and market
monitoring. All of the vital elements of this system help the market participants navigate successfully through the telecommunications market.
Frost & Sullivan is an international marketing consulting and training company that monitors the telecommunications industry for market trends,
market measurements and strategies. This ongoing research is utilized to update a series of online-research publications such as the CTI & CPE
Custom Subscription (www.frost.com/online), and to support industry participants with customized consulting needs.
Visit Frost & Sullivan's web site: frost.com
North American Wireless Voice Service Markets
Report: 2682-63 Date: June 1999 Price: $2950
SOURCE Frost & Sullivan
/NOTE TO EDITORS: Free executive summaries of all Frost & Sullivan
research are available to the press through its media relations department./
/CONTACT: Kimberly Barney of Frost & Sullivan, 650-237-4383, or fax,
650-903-0915, or kbarney@frost.com/
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