It is my guess that the drop today may be due to this win by Engage. What do you think?
ANDOVER, Mass.--(BUSINESS WIRE)--June 14, 1999--CMGI, Inc.
(NASDAQ:CMGI), and Engage Technologies, Inc., a provider of profile
driven Internet marketing solutions and majority-owned subsidiary of
CMGI, today announced that Engage and AdForce, Inc. (NASDAQ:ADFC),
a provider of centralized online ad management services, have entered
into an agreement to provide customer profile driven ad targeting
services. The collaborative solution would combine AdForce's
centralized online ad management system with Engage's Precision
Profiling technology and consumer interest data from Engage
Knowledge, a Web wide database containing over 30 million anonymous
consumer interest profiles.
This strategic agreement licenses AdForce to deliver to its
customers a more comprehensive ad targeting solution by augmenting
existing targeting technologies with visitor profiled based targeting.
Increasing ad sales through advertising effectiveness across diverse
channels, sites and networks, would assist AdForce customers in
strategically selling additional inventory with the intention of
lifting overall CPMs. By combining the precision of direct marketing
with AdForce's extensive reach across the Internet, advertisers will
gain customer targeting efficiencies over AdForce's network.
"We are pleased to partner with Engage, a premier profile driven
marketing solution provider with a clear privacy policy and
relationship with CMGI," said Chuck Berger, CEO of AdForce. "Our
combined technologies and services create another milestone in
delivering one-to-one marketing. This agreement will leverage our
outsourced advertising capabilities and will provide our customers
with additional targeting options."
"We are pleased that AdForce has chosen Engage Knowledge and
Engage's Precision Profiling technology to enhance AdForce's adserving
and ad management services," said Paul Schaut, CEO of Engage. "With
Engage profiling data and AdForce's extensive Internet reach, 58% as
measured by MediaMetrix, AdForce can now offer advertisers the reach
of mass marketing with the precision of direct marketing through
profile enabled advertising." |
