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Technology Stocks : America On-Line (AOL)

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To: CGarcia who wrote (22099)6/14/1999 4:49:00 PM
From: Venditâ„¢  Read Replies (1) of 41369
 
AOL MovieFone Announces Sellouts of Pre-Opening Austin Powers Screenings Sold Online

New Line Cinema, America Online (NYSE: AOL), and its new subsidiary MovieFone, the nation's largest movie guide and ticketing service, announced today that theaters in 10 cities sold-out special advance screenings of New Line Cinema's highly anticipated comedy sequel, Austin Powers: The Spy Who Shagged Me. Thursday night's previews were promoted exclusively to AOL and Moviefone.com users, and tickets were sold through special links to Moviefone.com throughout all AOL brands. This promotion marks the first time that an online ticket sales program has been used to pre-sell advance screenings nationwide, and its success demonstrates the power of online marketing in filling theater seats.

marketwatch.newsalert.com

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